David Annand

Meet David, our Head of Operations and Fundraising. With extensive experience across both the commercial and social change sectors, David brings a wealth of knowledge, passion, and leadership that will help us expand our reach, strengthen partnerships, and continue driving our mission to combat loneliness among older people.

David’s career started in sales operations and marketing, where he held senior roles at international brands including Revlon and Playtex. But in 2011, while working as Head of Marketing for Zoggs, David was diagnosed with prostate cancer. This life-changing experience led him to become a volunteer ambassador for Prostate Cancer UK, where he spent five years raising awareness and supporting others.

It was during this time that David made the decision to dedicate his career to the social change sector, moving into fundraising for local charities. His first role was with Transform Housing & Support, a Surrey-based homelessness charity, where he spent three years before his career took another deeply personal turn. When his father was diagnosed with Alzheimer’s, David became an unpaid carer, giving him first-hand insight into the challenges faced by older people experiencing loneliness and isolation.

Determined to use his experience to make a difference, he went on to join Crossroads Care Surrey, a charity supporting unpaid carers, where he led fundraising efforts for another three years. Now, he’s bringing that expertise and passion to AAG, helping us grow and evolve to support even more older adults in need of meaningful connection.