Our Ambassadors

Professor Martin Green OBE is an influential figure in the care sector. He’s the Chief Executive of Care England — the largest representative body for independent social care services in the UK. It’s a testament to our charitable objectives that he’s come on board as an Adopt a Grandparent ambassador, in a bid to help us eliminate social isolation in the older generation.

Dame Arlene Phillips is a renowned choreographer, television personality, and Alzheimer's Society Ambassador. Her impressive career in dance and her dedication to raising awareness about dementia make her a role model in both sectors. Arlene advocates to bring joy and companionship and to combat loneliness for all 'Grandparents'.

Ruby Rose is a famous model, actress, dj, and television presenter. When she first heard about Adopt a Grandparent, she immediately wanted to get involved, adopting her very own grandparent, Iris. Enjoying the experience, Ruby Rose decided to continue championing our charity, becoming an ambassador to help promote our mission to her worldwide fan base.

Abbie-Jaye Wilson, who has more than 11 years experience in the creative industry, is the Managing Director of Pic PR — the communications agency behind our charity. Working to promote Adopt a Grandparent to the wider public through the media, she’s been behind the scenes since day one. Advocating our objectives, she became an ambassador to help raise awareness for our charity, and combat loneliness on a global scale.

Jon Stanley EN(G) DMS is the Chief Operating Officer at CHD Living. Jon is a vital component of the leadership team and has a vested interest in the wellbeing of older people — perfectly positioning him as an ambassador for our charity.

Morten is one of the founders of Sekoia. Their mission is like Q to 007, using digital and tech to help better the lives and circumstances of people in social care. Morten and Sekoia has more than 10 years on the back, covering both Scandinavia and the UK. For Morten, digital transformation is key to delivering better outcomes and securing a person-led sector that never sleeps and always improves.

Jess Impiazzi, is a multifaceted talent known for her work as an actress, author, and media personality. From her formative years at the prestigious Italia Conti Academy of Theatre Arts to earning a BAHons degree in performing arts on a full scholarship, Jessica's journey is a testament to her dedication and passion for the craft. Jess is an accomplished author, penning her memoir titled 'Silver Linings.' Published in January 2021. Jess is also a Guide Dogs ambassador and uses her platform to praise the life-changing work of the charity and its staff.

Vidya Goyal, is a driven and passionate entrepreneur with a strong dedication to social responsibility. Recognising the pressing need for improved healthcare access and services, Vidya has decided to channel his entrepreneurial skills and resources into the realm of charitable healthcare support via Adopt a Grandparent organisation. Vidya always wants to have a commitment and positive impact on Society, which he now does through Adopt a Grandparent.

Emma Curtis is a Business Development Manager at Irwin Mitchell, a role that includes working with organisations across the later living and care sector. Emma has first-hand experience of the happiness that intergeneration relationships can bring and is delighted to advocate the fantastic work of Adopt a Grandparent to anyone who will listen.

Steve joined Barclays in 2019 and was appointed Head of Healthcare in 2020. With 20 years’ experience within Corporate Banking, he has undertaken roles ranging from leverage finance to client coverage with his focus being purely on Healthcare over the past 10 years. Steve was awarded Capital Provider of the Year in 2021 and 2023 by Health Investor.